Senior Regional Marketing Manager

About the role

Senior Regional Marketing Manager – New England   Location: New England Region   Salary: $90,000–$115,000   Travel: 10–20% within the New England region   About the Role   Sila Services is looking for an experienced Senior Regional Marketing Manager to lead marketing strategy and execution for our New England businesses.   This role requires marketing experience within the residential home services industry, specifically HVAC, Plumbing, Electrical or a closely related in-home service business, as well as hands-on experience using ServiceTitan.   You’ll partner closely with our Regional VP, General Managers and Marketing team to build and execute marketing plans across multiple HVAC, Plumbing and Electrical brands throughout New England.   This is a hands-on role for someone who understands how marketing works in the home services world. You know how to generate calls and leads, understand seasonality, evaluate marketing spend, track conversion and ROAS, and adjust quickly when a location or campaign isn’t performing.     What You’ll Do   Own the development and execution of marketing plans for multiple brands across the New England region   Partner closely with General Managers and the Regional VP to understand each business, local market and growth goals   Manage regional and brand-level marketing budgets and make sure dollars are being invested where they will have the greatest impact   Develop and execute lead-generation strategies across digital and traditional marketing channels   Manage campaigns across SEO/SEM, websites, social media, email, radio, TV, print, outdoor and other local channels   Use ServiceTitan and other reporting tools to monitor lead generation, booked calls, conversion, revenue and overall marketing performance   Track marketing performance and ROAS and make recommendations based on the data   Identify underperforming campaigns quickly and shift dollars toward stronger-performing channels and opportunities   Lead monthly and quarterly marketing KPI and scorecard reviews with business and marketing leadership   Identify trends, gaps and opportunities across individual businesses and the overall region   Develop marketing strategies to support underperforming locations, including digital campaigns, outbound calling, promotions, offers and pricing initiatives   Take ownership of strategic initiatives such as memberships, cross-selling, customer retention and other growth opportunities   Lead and support regional Marketing Manager(s)   Manage and partner with outside marketing agencies   Help newly acquired businesses transition into Sila’s regional marketing structure and best practices   Partner with the broader Marketing team on website content, social media, advertising, creative, offers, messaging and lead-nurturing strategies   Travel to New England businesses approximately 10–20% of the time     What You Must Have   5+ years of marketing experience with a strong focus on lead generation and measurable revenue growth   Marketing experience within the residential home services industry, including HVAC, Plumbing, Electrical or a closely related in-home services business   Hands-on ServiceTitan experience   Strong understanding of how marketing drives calls, booked appointments, leads and revenue within a home services business   Experience managing marketing budgets and measuring performance and ROAS   Experience across both digital and traditional marketing channels   Strong analytical skills and the ability to turn data into clear recommendations and action   Experience working directly with General Managers, operations leaders or other business leaders   Ability to manage multiple brands, markets, priorities and deadlines at the same time   Strong project management and organizational skills   Excellent communication and presentation skills   Ability to work independently and move quickly in a fast-paced, high-growth environment   Bachelor's degree in Marketing, Business, Communications or a related field     Before You Apply   This is not a general marketing position. We are specifically looking for someone who has worked in marketing within the home services industry and understands the connection between marketing activity, inbound leads, booked calls, conversion and revenue.   ServiceTitan experience is required for this position.     Why Sila Services?   Sila Services is one of the fastest-growing residential home services platforms in the country, supporting HVAC, Plumbing and Electrical businesses across multiple markets.   We are growing quickly through both organic growth and acquisitions, and marketing plays a major role in that growth.   This is an opportunity to own marketing for an important region, work directly with business leaders and have a measurable impact across multiple brands.   If you have home services marketing experience, know ServiceTitan and love figuring out how to generate more leads and revenue, we’d love to talk to you.