Product Manager, Digital

About the role

Job Description Summary:   Role   Overview:   We are seeking a Product Manager - Digital to drive the day-to-day delivery of a digital product within our Digital Product & Engineering organization. Reporting to a Product Manager and working within an agile squad, you will own the product backlog for your product, translate product strategy into sprint-ready work, and partner closely with engineering, data science, and design teams to deliver high-quality features. You will make the day-to-day prioritization decisions that keep delivery moving while ensuring every sprint advances the product vision and roadmap established by the Product Manager.   The ideal candidate is a hands-on product professional who pairs sharp prioritization with the technical fluency needed to work shoulder to shoulder with engineers and data scientists. You translate product strategy and business requirements into clear user stories, acceptance criteria, and sprint-ready work.   What   You’ll   Do   for   Us     Translate   strategy   into   execution:   leverage   strong   business   acumen   to   turn   the   product   vision   and   roadmap   into   clear   epics,   user   stories,   and   acceptance   criteria   that   the   team   can   build   against   with   confidence     Own   and   prioritize   the   product   backlog:   maintain,   refine,   and   continuously   prioritize   the   backlog   for   your   product   area   so   the   team   always   works   on   the   highest-value   items,   balancing   user   needs,   business   objectives,   and   technical   feasibility     Be   the   voice   of   the   user   on   the   team:   work   closely   with   the   business   to   develop   a   deep   understanding   of   how   various   personas   use   the   product,   and   represent   those   needs   in   every   prioritization   and   design   decision     Drive   agile   delivery:   lead   sprint   planning,   backlog   refinement,   and   reviews;   clarify   requirements   in   real   time;   and   make   timely   decisions   on   scope   and   trade-offs   to   keep   delivery   on   track     Make   the   call   on   functionality:   serve   as   the   decision-maker   on   what   the   team   builds   next   within   your   area,   escalating   cross-team   dependencies   and   risks   early   and   resolving   them   with   stakeholders     Partner   across   the   product   team:   work   day-to-day   with   engineering,   data   science,   UX/UI   design,   and   the   business   to   deliver   an   intuitive,   high-impact   experience   and   drive   a   continuous   improvement   cycle   via   user   feedback,   data,   and   experimentation     Support   adoption   and   scaling:   contribute   to   enablement,   communication,   and   change   efforts   so   features   are   adopted,   trusted,   and   embedded   into   Coca-Cola’s   decision-making   routines   as   the   product   scales   across   markets     Measure   and   iterate:   define   and   track   the   right   success   metrics   for   your   area,   and   use   quantitative   analysis   and   experimentation   to   inform   what   to   build,   refine,   or   retire       Requirements   &   Qualifications     Bachelor’s   degree   in   Business,   Technology,   Engineering,   or   a   related   field;   Master’s   preferred     8 +   years   of   experience   as   a   Product   Owner,   Product   Manager,   Business   Analyst,   or   equivalent   in   Agile   software   or   data   product   teams   Proven experience leading complex digital products or platforms within large, matrixed, global organizations.   Strong understanding of modern product operating models, agile delivery methodologies, and customer ‑ centric design principles.   Experience   leveraging   data, analytics, and artificial intelligence capabilities to improve business performance and product effectiveness.   Demonstrated   ownership   of   a   product   backlog,   with   a   track   record   of   writing   clear   user   stories   and   acceptance   criteria   and   shipping   features   that   delivered   measurable   value     Strong   command   of   agile   delivery   (Scrum   or   SAFe ),   including   sprint   planning,   backlog   refinement,   and   prioritization   frameworks     Technical   fluency   to   collaborate   effectively   with   engineering   and   data   science,   including   comfort   discussing   data,   models,   APIs,   and   trade-offs     Experience   with   data-driven   or   AI/ML-powered   products,   ideally   analytics,   decision-intelligence,   or   optimization   tools   used   by   business   stakeholders     Strong   prioritization   and   analytical   judgment,   able   to   use   data   to   weigh   business   value   and   sequence   work     Excellent   communication   and   stakeholder   management   skills,   able   to   align   a   cross-functional   team   and   keep   partners   informed   and   bought   in     Experience   operating   in   fast-moving   environments   and   balancing   technical   complexity   with   business   usability   so   outputs   are   actionable   and   explainable     Preferably have a   Product   Owner   or   agile   certification   (e.g.,   CSPO,   SAFe   POPM)     Hands-on   exposure   to   AI/ML   model   deployment,   experimentation,   or   algorithmic   optimization     Familiarity   with   marketing   analytics,   revenue   growth   management,   pricing,   promotions,   or   trade   investment   optimization     Experience   integrating   enterprise   analytics   products   into   business   workflows   and   scaling   adoption   across   markets     The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model Pay Range: United States: 202,000 - 229,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: September 18, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.