Marketing Content Creator

About the role

Founded in 1978 by Lucy and Henry Billingsley, the organization expertly builds, owns, and manages its properties, ensuring long-term client, resident, and partner return. Specializing in master-planned developments and principles of new urbanism, each Billingsley property signifies technology, convenience, and a vast array of amenities aimed to attract and retain tenants, residents, visitors, and employees. These amenities include art, sculpture, parks, trails, and outdoor public spaces.   With over 5,000 acres in DFW, Billingsley has built 5 million SF of Commercial space, 550,000 SF of Retail, 9 million SF of Industrial, and over 10,000 units of Multi-Family.     Marketing   Content Creator    Billingsley Company has an exciting opportunity for a   Marketing Content Creator   to support our   overall marketing endeavors across the company. This role will   be responsible for   creating innovative ways to expand Billingsley’s message reach through   content creation and   copywriting,   social media   management,   and   reputation management.   Job Responsibilities:   Create content for a variety of platforms including   websites and social media   Capture and edit high-quality photo and video content across Billingsley properties, amenities, events, retailers and company initiatives.   Write copy   that is creative, keenly edited   and proofread, and aligned with business objectives   Manage social media   strategy and   content calendars, scheduling, publishing, engagement and reporting across corporate, multifamily, commercial and retail accounts using Sprout Social   Manage online reputation by monitoring ratings and reviews, assisting with responses and identifying opportunities to improve ratings   Research   consumer trends to ensure that content is   effective in reaching the desired target audience   Monitor social media, email and digital campaign analytics and use insights to improve future content and marketing efforts   Stay current on social media trends, emerging content formats and technology, and bring new ideas and recommendations to the Marketing team   Create, manage and optimize Meta advertising campaigns, including audience targeting, creative development and campaign reporting.   Build, schedule and manage email marketing campaigns in Emma, including list segmentation, campaign design and performance tracking.   Manage Google Business Profiles and online reputation across the portfolio, including property information, photos, posts, ratings, reviews and strategies to improve local visibility and engagement.    Use generative AI and emerging creative technology to support ideation, copywriting, image and video creation, editing and marketing workflows, while identifying new tools that can improve quality, speed and effectiveness.    Coordinate Matterport virtual tours and other property-focused digital content, maintain organized creative asset libraries, and collaborate with property, leasing, operations and marketing teams on launches, lease-ups, events and campaigns   Collaborate with internal teams, tenants and retailers on content shoots, campaigns, property launches and events while managing multiple projects and deadlines   Additional day-to-day business responsibilities include:    Participating in team meetings   Maintaining status reports and timelines   Organizing, tagging, and filing photography and created marketing materials   Job Qualifications:   Bachelor’s degree or equivalent work experience required   Advanced knowledge of various social media platforms and how to use and manage a profile effectively for business (Facebook, Twitter, Instagram, Google+, Google Places, Yelp, etc.)   Experience   managing multiple   Google Business Profiles     Experience with ratings and reviews and reputation management platforms.   Excellent copywriting, proofreading and editing skills with a strong eye for branding and visual storytelling   Proficiency with   design software including   Adobe Creative Suite,   After Effects, Photoshop,   Illustrator,   Premiere Pro, Canva and CapCut   Experience with Meta Ads Manager, email marketing platforms such as Emma, and social media management tools such as Sprout Social   Knowledge of WordPress, Squarespace   or similar content management system   Knowledge of Google Drive, Google Docs and Google Sheets   Hands-on experience using generative AI tools for content creation, image/video, editing or copywriting, with an interest in continually testing new technology   Proficient in marketing and advertising terms and processes   Proficient in web content and graphic optimization   Self-starter with the ability to   manage multiple projects simultaneously   and remain organized under tight deadlines   Be a solutions-oriented thinker, working closely with various individuals and teams to provide positive ideas and recommendations to overcome sales and marketing challenges   Comfortable traveling throughout the Dallas-Fort Worth area to capture content at Billingsley properties and events   Experience with Matterport, drone photography/video or other property-focused content technology is a plus.   Benefits and Perks:   Competitive salary    Robust benefit package, including Medical, Dental, and Vision   Company-paid Life and Disability coverage   401(k) with generous company match   Employee   apartment   lease discounts available   Monthly employee recognition awards   Career path and growth opportunities available   Fun and team-oriented culture