Lead Marketing Management -– Marketing Transformation & Operations

About the role

Lead Manager   Marketing   Transformation   &   Operations   This position requires office presence of a minimum of 5 days per week and is only   located   in the location(s) posted. No relocation is offered.   At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.   Lead Marketing Manager – Marketing Transformation & Operations   Join AT&T and   reimagine   the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you   won’t   just imagine the future- you’ll   create it.   About AT&T   At AT&T   we’re   redefining the future of connectivity. At our core is passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.   About the Marketing & Growth Organization   The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody   expertise, simplicity, and inspiration in everything we do.   About this role   To win in a connected,   always ‑ on   marketplace, AT&T   requires   consistent, scalable, and disciplined marketing ways of working. This role   is responsible for   defining, standardizing, and embedding   enterprise ‑ wide   marketing operating models that enable marketers to plan, execute, and   optimize   work effectively—regardless of channel, team, or business unit.   The ideal candidate would   possess   strong business and financial acumen, with   clear   understanding of AT&T’s business priorities and budget realities. They should   be skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder,   leadership   and executive communications with the   ability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.    Key Responsibilities:   Marketing   Transformation and Capability Enablement    Define and   maintain   end ‑ to ‑ end   marketing operating frameworks that span planning, intake, execution, optimization, and measurement   Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered   Ensure processes are flexible enough to support diverse marketing motions while   maintaining   consistency   Continuously assess and evolve ways of working to keep pace with business needs and market dynamics   Connect   competency and   operational needs   with   technol ogical   considerations ( MarTech,   AI,   GenAI,   etc.)   ​ Leadership & Stakeholder Engagement:   Develops and delivers   timely, credible, multi-mode   communications   that reflect the unique needs of different audiences    Builds shared understanding and engagement across leaders and team in service of transformation objectives    Build strong relationships to drive alignment, adoption, and sustained behavior change   Act as a change leader, balancing pragmatism with   long ‑ term   operational maturity   ​   Expertise:   Minimum of 5 years of experience   of marketing   expertise   in a   large-scale, matrixed organization   Proven experience standardizing and scaling marketing processes in large, complex organizations   Deep understanding of marketing operating models and value chains   Demonstrated ability to enable teams through process clarity, governance, and change management   Strong data literacy with the ability to translate operational metrics into decisions   Experience wi th personalization and   journey based   marketing   is a plus   ​ Personal Disposition:   Strong decision making, influencing/consensus building and analytical skills   Strong analytical skills with the ability to interpret complex data sets and   provide   actionable insights.   Ability to innovate and drive a culture of continuous learning and improvement.   Change agent and pragmatist; able to drive positive cultural change at AT&T   Executive presence to inspire confidence with internal and external constituents   Cross functional   collaboration is   a   natural   quality; willing to roll up their sleeves with the team   Detail oriented but able to understand and drive strategic visions.   Proactive and diligent about workflow,   priorities   and action items   Ability to assess risk and priorities to ensure strategic   objectives   are met.   Direct and candid   communication and presentation skills.   Confidence in presentations to senior leadership.    Strong thought leadership, interpersonal and communication skills   ​ Education & Experience:   Bachelor’s degree in Marketing, Business Administration, Organizational Development,   Liberal   Arts   or a related field is typical.   Master’s degree preferred.   Minimum  5 + years of experience in marketing and marketing operations, change management, or a related field.   

Our Lead Marketing Management jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
 Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $143,800.00 - $215,800.00 AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.