Head of Paid Media

About the role

Grandstand (Nasdaq: GRSD) is the intelligence layer of sports, gaming and entertainment.  We build the brands people trust, the data our partners depend on, and the technology this industry runs with exceptional people, not shortcuts.     OpticOdds  delivers enterprise-grade data infrastructure to B2B partners worldwide, while  OddsJam  and  RotoWire  put that same real-time intelligence directly into the hands of consumers.  On the gaming and entertainment side, our portfolio includes some of the biggest names in the space:  Gambling.com,  Casinos.com,  Spotlight.Vegas, and  WhichBingo.co.uk  — flagship sites reaching millions of consumers every month.     We're the first, and only, U.S. publicly traded company of our kind, and the first company to win EGR's Affiliate of the Year three times. We hold every hire to the same five standards: Taste, Agency, Speed, Craft, Responsibility.     Built for what's next. Ready to build with us?   About the Role   We're  looking for a senior Head of Paid Media to lead the strategy and execution of our paid acquisition engine, spanning SEM, paid social, native, programmatic, and affiliate/partner marketing. This is a high-impact leadership role with direct ownership of a significant paid media budget and full accountability for the volume, quality, and efficiency of the customers we  acquire.   You'll build and scale a high-performing team, drive rigorous testing and attribution discipline across channels, and act as the paid acquisition voice in cross-functional planning with Product, Analytics, CRM, and Commercial teams, while ensuring every campaign meets regulatory and responsible gaming standards across all jurisdictions we operate in.   What You'll Do   Lead the development and execution of multi-channel paid acquisition strategy, SEM, paid social, native, programmatic, and affiliate/partner marketing, to drive high-value customer acquisition at scale   Own the paid media budget end-to-end, building a portfolio-based approach to spend allocation that dynamically shifts investment across channels to maximize ROI against aggressive performance and revenue targets   Evaluate and scale performance marketing campaigns through rigorous testing, data analysis, and attribution modeling to continuously improve efficiency and growth   Build, lead, and develop a high-performing team of acquisition, channel, and affiliate/partner leads, fostering a culture of accountability, creativity, and excellence   Partner closely with CRM, Product, SEO, Content, Analytics, and Commercial teams to ensure paid acquisition strategy aligns with lifecycle, retention, and broader revenue goals   Drive innovation and experimentation, testing new tools, partners, channels, and creative approaches to stay ahead in a competitive paid and affiliate marketing landscape   Leverage marketing analytics and user insights to  identify  growth opportunities and report on channel and campaign KPIs to senior leadership   Manage relationships with key media partners, agencies, and affiliate networks, while building internal capability to reduce reliance on external vendors   Ensure all paid acquisition and affiliate marketing activity  complies with  regulatory and responsible gaming standards across all applicable  jurisdictions  and platforms   Serve as a key strategic partner to the  business, contributing paid acquisition  expertise  to broader marketing and growth strategy   What We're Looking For   8–10+ years in performance marketing, paid media, or affiliate marketing, including 3+ years leading teams of 6 or more   Proven ownership of a significant media budget (ideally $10M+ annually) across multiple paid and partner channels   Deep  expertise  across at least two of: SEM, paid social, programmatic, native, affiliate/partner marketing   Experience in regulated industries (gaming, betting, fintech, or insurance) strongly preferred, with familiarity navigating responsible gaming or compliance requirements a plus   Strong command of attribution  modeling, testing frameworks, and marketing analytics to inform channel-level decisions   Track record  of building in-house performance marketing capability and reducing dependency on external agencies   Excellent cross-functional leadership, able to align paid acquisition strategy with CRM/retention, product, and commercial priorities   Comfortable operating as a senior voice in marketing strategy discussions, with the judgment to flag risk and opportunity to leadership   Perks & Benefits   Comprehensive private Healthcare Insurance   Flexible work environment and home office available   Home office allowance   Gym & Leisure Allowance   All the hardware and software you need to be successful   Regular company events and social outings, activities, Spot Awards and a Monthly Social Club   Access to courses for Personal and Career Development   Company Paid Volunteer Day