Digital Media and Content Strategist

About the role

Digital Media / Content Strategist ________________________________________________________________________________________________________ Location: In-person / CIST Administrative Office / Austin, Texas Employment Type: Full-Time, Exempt Reports to: Chief Brand and Growth Officer Supervises: None; may direct vendors or interns on projects Starting Salary:  $5,833.33/month ________________________________________________________________________________________________________ About Communities In Schools   Rooted in community for over 40 years, Communities In Schools of Central Texas (CISCT) is a sophisticated 501(c)(3) nonprofit organization in Austin, Texas.  Communities In Schools (CIS)  is a national organization that ensures every student has what they need to realize their full potential in school and beyond. At CISCT, our mission is simple: surround students with a community of support, empowering them to stay in school and achieve in life.    Position Summary   We believe brand is not just how we look or sound, it is trust, credibility, and belief. The Digital Media / Content Strategist is how new audiences discover that belief: through a website, inbox, and feeds that meet people where they are and move them from awareness to action. Reporting to the Chief Brand and Growth Officer, this role owns CIS's digital ecosystem as one integrated engine for awareness, engagement, and growth; thinking in channels and funnels, not siloed platforms.   The Digital Media / Content Strategist will: •       Own CIS's digital ecosystem:  website, email, social, paid, and search, as an integrated audience-growth engine •       Move new audiences from awareness to engagement to action (donate, volunteer, advocate) •       Turn CIS's exceptional but under-told story into visible, discoverable content •       Use analytics to show what's working across channels, not just platform by platform The Digital Leader We're Looking For •       Channel-agnostic and funnel-minded, not platform-siloed •       Roughly 60% strategist, 40% hands-on maker •       Data-literate: comfortable with analytics, testing, and reporting •       Curious, current, and highly responsive •       Collaborative and audience-obsessed You believe the best mission in the room should never be the best-kept secret.   What You’ll Do Digital Strategy & Channel Integration •       Own strategy across website, email, social, paid digital, and search •       Map the audience journey and optimize how people move across channels •       Improve ciscentraltexas.org so new visitors understand CIS in seconds (SEO, UX, conversion) Content & Social •       Plan and manage the content calendar and social channels, including the CEO's LinkedIn •       Produce and edit multi-format content: short video, reels, and graphics with the Creative Director •       Grow and engage digital communities; monitor mentions and education conversations locally and nationally Email & Audience Growth •       Build email strategy: welcome series, nurture journeys, and donor/volunteer pathways •       Segment audiences and personalize outreach Paid Digital & Experiments •       Run targeted, budget-conscious paid campaigns (social, search) around key revenue and awareness moments •       A/B test, measure, and iterate Analytics & Insights •       Track performance across channels and report on reach, engagement, and conversion •       Feed real-time insights to the CBGO and team Collaboration •       Partner with the Associate Creative Director on assets and with Development on revenue-driving campaigns •       Support the digital execution of the annual awareness campaign   What You Bring   Experience & Qualifications Required •       5–8 years in digital marketing, content strategy, or social media with cross-channel (not single-platform) ownership •       Demonstrated experience with website optimization/SEO, email marketing, and social strategy •       Hands-on with analytics (e.g., Google Analytics), A/B testing, and audience segmentation •       Experience running paid digital campaigns on a limited budget •       Strong writing and content-production skills, including short-form video Preferred •       Nonprofit marketing experience is not necessary but preferred •       Experience in education, youth development, or social impact •       Bilingual (English/Spanish) •       Video editing, design familiarity, or CRM / marketing-automation experience •       Must reside in Central Texas   Why Join CIS?   Mission-driven work – Be part of a team that changes the trajectory of students’ lives. Professional growth – Ongoing training, supervision, and career pathways into director-level roles. Community impact – Build partnerships that extend beyond the classroom. Generous paid time of f: 4+ weeks of holidays, 2 weeks of vacation time, personal days and sick days Comprehensive Health Coverag e: 100% employer-paid employee medical plan available, plus family subsidies, dental, vision, life, disability insurance, and 403(b) retirement plan with employer match Community-centered culture focused on impact, growth, and connection   Communities In Schools of Central Texas is proud to be an equal opportunity employer.